Testing Companies

Understanding Next-Gen Advertising Metrics

Click-through rates (CTR) are becoming less reliable as a standalone metric. Learn why ‘Time in View’ and ‘Interaction Depth’ are the new standards.

Test Author 7 March 26, 2026 • 1 min read
Understanding Next-Gen Advertising Metrics

Click-through rates (CTR) are becoming less reliable as a standalone metric. Learn why ‘Time in View’ and ‘Interaction Depth’ are the new standards.