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Thoughts on the evolution of digital advertising and creator reach

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The Creator Economy Is Broken for 95% of People: Here Is the Reality
Companies Creators

The Creator Economy Is Broken for 95% of People: Here Is the Reality

The dream is everywhere. You see it in every scroll of your social media feed. Someone is traveling the world, filming their day, and seemingly making a fortune by "just being themselves." It looks like the ultimate career: total …

The Evolution of Digital Advertising: Why Your Ads Are Disappearing
Creators

The Evolution of Digital Advertising: Why Your Ads Are Disappearing

If you feel like your marketing budget is buying less than it used to, you are right. It isn’t just your imagination. The digital advertising world is going through a massive shift, and the old rules are no longer working.

Think about …

Why Traffic Distribution Is the Real Bottleneck of the Internet
SEO

Why Traffic Distribution Is the Real Bottleneck of the Internet

For years, we have been told that "content is king." The logic was simple: if you create something high-quality, people will find it. If you build a great product, the world will beat a path to your door. In the early days of the …

The Future of Attention: Why We Are Tuning Out the Platforms
Economics

The Future of Attention: Why We Are Tuning Out the Platforms

You have probably noticed it yourself. You open an app, you start scrolling, and within seconds, you have seen five ads, three "suggested" posts, and a video from someone you don't follow. You keep scrolling, but you aren't really …