Testing
Companies
Understanding Next-Gen Advertising Metrics
Click-through rates (CTR) are becoming less reliable as a standalone metric. Learn why ‘Time in View’ and ‘Interaction Depth’ are the new standards.
Articles
Thoughts on the evolution of digital advertising and creator reach
Creators
Info
Building Community vs. Buying Attention
The ROI of a truly engaged community vastly outperforms traditional ad spend over a five-year horizon. Here is how modern brands are shifting their budgets to community managers.
SEO
Companies
Data Privacy Changes and Ad Retargeting
With the deprecation of third-party cookies looming, marketers must pivot to robust first-party data strategies to maintain their retargeting efficiency.
Creators
Testing
Video Content: The Undisputed King of Engagement
Short-form video has completely reshaped the landscape of digital engagement. We dive into the metrics that prove why your next campaign needs a video component.
Companies
Info
Maximizing ROI on Cold Email Outreach
Cold emailing isn’t dead, but the spray-and-pray approach is. Discover how hyper-personalization and careful lead qualification can transform your outreach campaigns.
Creators
Companies
The Rise of Micro-Influencers in B2B SaaS
While mega-influencers dominate consumer goods, business-to-business products are finding massive success partnering with niche creators who have highly engaged, specialized audiences.
SEO
Info
Algorithm Updates & How They Affect Brand Reach
As search engines continue to change their content indexing behaviors, many traditional brands are finding it increasingly difficult to appear at the top of results. This article explores strategies to maintain visibility.